What is content marketing explain with few examples?

Content marketing emerged in 2007 when business owners discovered that they could communicate directly with their audience and promote their products through the top digital marketing agencies in egypt, while attracting the attention of the audience. Therefore, it was necessary to create an insight strategy that could capture the attention of users by providing them with useful content and then convert them into customers, thereby increasing the company's sales and profits.

In this article, we will discuss content marketing, its types and how it can be used to achieve business goals.

What is content marketing?

Content marketing is a type of marketing that involves creating and sharing online content (e.g., videos, blogs, social media text sharing) that does not explicitly or directly promote a brand, but provides content that is useful to the viewer and gets them interested in the product or service. Its purpose is to motivate .

The Content Marketing Institute defines it as follows. The Content Marketing Institute defines it as follows. 'A strategic marketing approach aimed at creating and publishing valuable, relevant and consistent content to attract and retain a well-defined audience that ultimately makes a buying decision. Instead of directly selling products or services, it provides useful and relevant content that helps customers and potential customers solve their problems. Content marketing is used by leading brands such as. Content marketing is used by many leading brands, including P&G, Microsoft, Cisco Systems and John Deere.

Characteristics of good content marketing.

1. accessible and valuable

Before you publish content, make sure it is clear and accessible, using terminology appropriate to the education and society level of your target audience. Content should have value in the lives of customers and seek to educate them, find solutions to their problems and make a difference in their lives.

2. what you can share.

Before you create content, you should ask yourself if it can be shared, if your audience can interact with it, and if you add a question or survey, will they respond to it? Interaction creates a closer relationship between you and your audience, and the more accessible the content, the more willing your audience will be to interact with it. Also, make sure your subscribers are appropriate to distribute and share with friends. Be sure to include a "share" option on blogs and other platforms.

3. be relevant to the product.

It's very important that the content you post is relevant to the service or product you offer, as this will demonstrate your expertise in the field. For example, if you sell a product for mothers, the content you publish is likely to include tips and information about motherhood and childhood. This will encourage people to choose the product. After all, the purpose of the content is to help the viewer make a profitable decision about what the service or product offers and move from visitor to customer, not just to consume the content.