What is digital marketing?

Perhaps you need to get to know the world of digital marketing because you are curious and want to know for the sake of knowledge, and perhaps because you are seeking to enter this field with the motive of obtaining a modern job opportunity, and perhaps because you are a business owner and want to take your business a step forward by marketing it in effective and modern ways such as digital marketing methods.

After reading this article, you will be able to know why you are part of the system, but also you will have the leads that will enable you to transform your role from being a mere recipient to an actor and beneficiary of the digital marketing system.

What is digital marketing?

Marketing is as old as time, and it is an essential element for the success of any business, regardless of its size and the field to which it belongs, and for decades marketing has been confined to magazines, newspapers and television channels, and these were the most advanced and effective marketing channels until the emergence of the Internet and modern technology and everything changed, and the era of A new and new concept of marketing called Digital Marketing.

Digital marketing does not refer to modern communication technology only, but it also refers to the technological devices used (such as smartphones, televisions connected to the Internet), and to the digital platforms used (such as smart phone applications).

Digital marketing agencies in Egypt nowadays knows what is digital marketing and know that it is the application of general principles in the science of marketing through the use of modern technology tools, especially the Internet, and it is also the tactics and strategies that are used to transform the virtual digital market into a tangible market.

From here we understand that the new theory of marketing that digital marketing adopts ... depends on modern digital technology to meet the needs of customers, achieve the objectives of the institution, develop existing markets and open new markets, and thus achieve a huge increase in profits.

Through it, the customer can be reached in innovative and modern ways such as E-Mail, SMS text messages, mobile phone applications, instant messages, electronic billboards, social networking sites, search engines ... etc.