Steps to optimize your site for SEO

Search engine optimization is imperative to achieve the best possible ranking compared to competitors on different search results pages for search engine users (your potential customers).

Search engine pages provide the largest share of visits to websites for free, so competition increases daily for the first places in search results to maximize the benefit of having a website for any company or commercial activity.

The SEO process is an ongoing process that should not stop, as it cannot be guaranteed that you will be ranked first on search results pages for search terms that are common among your target customers.

Search engines provide equal opportunities to all sites regarding competition for the best ranking in search results, provided that your site is designed and developed according to the requirements of search engines and continuously develop useful and distinctive content to provide the best possible browsing experience for search engine users.

steps to optimize websites for SEO 

1- Designing and developing your site in a way that facilitates the task of search engines

The design and development of your website should take into account the ease of search engines' process to examine the content of the various website pages and index these pages in search engine databases to gain priority in the ranking of search results for everything related to the content of the site

2- Developing the site’s content to suit search engines and visitors ’needs

The content of the website pages is the most important marketing tool in the e-marketing process through websites, where distinct and useful content is a means of gaining the confidence of search engines users by providing answers to common questions regarding the field of your site to become the destination of your favorite potential customers on the Internet.

3- Providing the best possible browsing experience for website visitors

Search engines evaluate site pages and rank them in search results pages based on several important factors, the most important of which is the satisfaction of site visitors with the experience of browsing the site. Factors to provide the best browsing experience for website visitors and achieve the purpose of visiting the site in the shortest possible time, starting from the speed of loading the site’s pages.

4- Developing a strategy for building external links to your site (Backlinks Building)

The number of external links in the content of other sites directed to your site pages is a major and important factor in the evaluation of the site by the search results.

Developing a strategy to build external links for your site is the most difficult part of the process of creating and improving the site for search engines, as this depends heavily on external parties, with whom you must communicate to include external links to your site in the content of the pages of the sites related to your field of activity.

The steps for developing a strategy to increase external links to your site differ according to the desired goals in the current period, including increasing the volume of visits to the site through better ranking in search results and external links on reliable sites or increasing the volume of sales by appearing in front of the largest potential customer base.

5- Review and examine the site periodically to improve the performance of your site

The presence of any problems on your site exposes you to the risk of losing a large part or all of the visits to your site from your potential customers, so the site must be reviewed and examined periodically at least once a month to discover defects on the site and improve performance to suit the requirements of search engines and the expectations of visitors.

6- Use performance analytics to evaluate your site

The efforts made in the process of improving the site for search engines (SEO) and the extent of improvement in the performance of the sites are evaluated using the performance measures provided by the Google Analytics platform after the inclusion of the tracking code of the platform in the code in all the pages of the site.

You can use specific performance metrics to evaluate your SEO level, the most important of which are:

• Organic Search Users: Increase the number of visits to your site from search engines compared to other traffic sources, evidence of improved site performance.

• The number of site visits from other sites (Referral Users): the quality of the strategy of building and increasing external links to your site will positively affect the volume of visits to your site from other sites.

• Click-Through Rate: Create a catchy headline and compelling page description that will affect the click-through rate of your site's pages when they appear in search engines.

• Bounce Rate: The bounce rate is the percentage of visitors exiting the site after only visiting one page, and it is a measure of the content quality of the pages visited.

• Page / Session: Increasing the number of pages that visitors browse is evidence of the quality of the content and the ease of browsing the site.

• Returning Visitor Percentage: The percentage of the number of visitors who visit the site more than once is an important measure for evaluating the performance of the site.

• Average session duration: Increasing the time a visitor spends on a site is a positive indicator of the site’s performance.

• Exit Pages: Used to determine which pages have the highest rate of exit from the site, to work on improving the content of those pages.