What is digital marketing?

 

the term for digital marketing it works to apply general principles in the science of marketing through the use of modern technology tools, especially the Internet, and it is also known as the strategies and methods that work to transform the digital market into a tangible market.

Digital Marketing works to reach the customer in modern ways, including: E-Mail, text messages, smart phone applications, instant messages, social networking sites, and search engines, as it is concerned with managing electronic customer relations, and this is done by studying the market Targeted, searching for new customers, serving existing customers, and giving them the opportunity to contribute to the development of the products and services provided.

I guess there is an digital marketing agency in egypt that use These techniques that can be divided into seven main groups: -

Marketing Manager: The Marketing Manager possesses all the necessary skills for management, in addition to his knowledge of: search engine, marketing content, communication platforms, and push ads.

SEO experts: They are managers who have sufficient experience in using search engines in effective ways with electronic channels.

Content Marketing Manager: He is responsible for developing and implementing the marketing plan, and he is the one who decides what type of content to create, which channels he prefers to use, or which to avoid.

The director of communication platforms: He is responsible for promoting the company's accounts through social media, and his work is closely related to the director of content coordination. They collaborate to send the necessary and correct content to the right customers at the right time.

The search engine manager: is the one who has the decision to choose the most appropriate search engine and the best marketing channels.

Advertising manager: is the primary responsible for organizing paid campaigns on various electronic platforms, including: Facebook ads, Google ads, and Instagram ads, and they can obtain certificates for Google or Facebook ads that prove their qualifications.

Email Marketing Manager: He works to ensure that messages are sent to the appropriate lists through the channels that digital marketing uses in the facility, and thus the subscribers of these messages are transferred from the awareness stage to the stage of taking a specific action, such as: Pressing to buy the product , Support button, or inquire about the products they are looking for.