what is SEO optimization requirements?

 

Introduction to SEO:

Before we start, we need to understand that there is no magic way to arrange our website on the first page of well-known search engines:


Google Google

Or Bing

Or Yahoo

Or Yandex


Search engines are subject to complex algorithms

And it takes a lot of time and effort to convince them that your site is on the website

Or your web page deserves to be ranked first.


However there are certain rules and SEO techniques any SEO agency in Egypt follow to improve the search engines of your site and provide search engine robots with the necessary signals.


That is why this article was created in which you will find all of the following:


Definition of SEO

Importance and benefits of SEO

SEO requirements

SEO factors

SEO tips

SEO tools

Conclusion


The concept of SEO


English SEO is Search Engine Optimization

It is shortened to SEO, so some people call it SEO in Arabic!


As for the meaning of search engine optimization, it is as Wikipedia refers to it as a science to improve the appearance of your website on search engine results pages by studying how search engines work and the factors affecting the ranking and improvement of search engine results, which is part of digital marketing.


In short, it is a set of practices for improving a site’s ranking on search engine results pages.


Importance and benefits of SEO

Search engine optimization is critical to the success of any internet business.


And every SEO expert knows its importance for increasing customer reach

And increase the number of free visits, or what is called the organic movement.

SEO benefits


Lots of free hits


If your site ranks in one of the top five spots on the search engine results page

This is a treasure, and it means a lot of visits to your site, and for free!


More trust and credibility


Having your site on top of search engine results pages means that search engines trust your site, not just search engines!

Even researchers consider the leaderboards to be more reliable and reliable.


Better user experience


Optimizing your site in search engines means a better user experience!

How?

User experience is one of the ranking factors that Google and other search engines rely on

And having your site higher in the results of search pages means a better user experience!


Search engine optimization puts you at the fore

If you have an online store, for example, being ahead of your competitors means more sales!


Long term strategy


If you care about the future and are constantly improving your website's SEO

This is a marketplace that helps you stay on top of the search results pages for as long as possible!


SEO is a bit cheap


It will definitely cost you some money or time if you do it yourself

But compared to other advertising methods and pay-off, it is cheaper.


Helps you promote on social media


Being among the first results means that searchers will share your site

And the content that you provide more through their pages in social networking sites such as

Facebook, Instagram, LinkedIn, Twitter, Instagram, Pinterest and more!


Keep you informed


With the constant changes of the Internet and the constant updates of the search engine algorithms

This means that you will keep abreast of the latest developments and updates to stay at the forefront of search engine results.


In short, staying informed will help you understand your SEO policy

And the SEO system that you must follow.


Having your site on the second page of search results means it is almost nonexistent.


SEO optimization requirements


To find out what your SEO requirements are, I'll explain this by dividing the SEO process into four main sections:


Section 1: Technical SEO

This type of SEO requirement focuses on the backend of your website and how you program your web pages.


A form of technical SEO


The size of the pictures

And organize the data

And a thumbnail CSS file


And more ...


All of these things will increase your site's loading speed, which is an important SEO ranking factor


Learn more about technical SEO in this article


The second section: On-page SEO

This type of optimization requirement is based on all of the "on-page" content.

It consists of several practices for drafting pages that answer the researcher's questions and are consistent with his research intent.


The site's internal SEO is versatile and is much more than just content modification


It includes other things like Schema, Meta tags, and more

And all of this is to rank and plan content and help search engines understand and benefit from this content, which is one of the most important SEO factors in ranking.


Learn more about internal SEO details in this dedicated article


Section Three: Off-page SEO


As the name suggests, this requirement is based on all activities that take place "off the page"!


You may ask, hmm, what is the activity and work that is not on my site and that may affect my rating?


The answer is Inbound links, also known as Backlinks.


Which is considered one of the important factors in improving the ranking of the site in the search engines


Learn more about external SEO


For more details about backlinks, you can use this article.


Section 4: Keyword Research

Keyword research helps you get specific search data to answer questions like:


What are people looking for?


How many people are searching for it?


What is the shape and format of the content that researchers want to see?


Hence creating specific and customized content for a specific keyword

Search engine results pages are issued for this keyword


Dive deeper into your keyword research with this article.


In each of these sections there are a set of practices that you must follow to obtain the best results, and of course there are bad practices that you must avoid.


Conclusion


The SEO process can be a little daunting

But it is still by far the most effective way to drive traffic in a sustainable way to your website.


Moreover, the efforts you put into improving your website will benefit you over time


To achieve this, remember to follow the five basic SEO steps:


Search for relevant keywords making sure your search volume is good


Create and optimize pages for both search engines and users


Make sure your website is accessible to both robots and humans


Build relevant links from other high-quality websites


Keep track of what matters


Over time, these processes will help you build your site's authority

And you will be able to rank on the most important keywords even the fiercest competitive ones.



In the end, I wish you good luck, my friend


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