All you need to know about SEO techniques


 

Introduction to website optimization for search engines

The value of a search engine is its ability to increase the audience that will read your site content more than any other marketing method, so it is necessary for the success of page content to learn how to configure content for search engines. The way you write your page directly affects the evaluation and ranking of your page in search engines, so you have to write in a way that search engines understand and relate to what the browser actually needs.

What is SEO?

SEO is an acronym for Search Engine Optimization, and it describes a series of techniques that are applied in order to improve the appearance of website pages in search engines, the goal is for those pages to appear in higher ranks (we call them rank) when searching for a specific word. That is, to appear in the first search results pages.


You must improve the SEO on your site by hiring SEO company in Egypt so that people know you and increase the number of visitors to your site

SEO techniques

These technologies can be divided into two main groups:


white-hat SEO: The techniques recommended by search engines to improve the appearance of the site in the results, and to improve the design and presentation of the pages and content of the site in general. They are techniques that are considered safe and give long-term results.


black-hat SEO: These are untouchable techniques whose application may lead to severe and adverse results on the site, and in the worst case, the site may be completely removed from the search engine. You can learn more information about these techniques through DesignHammer's 17 Black Hat SEO Techniques to Avoid list.


When we talk about SEO, we are mainly targeting the major search engine Google, which has a 91% share of the market, making it the number one search engine in importance, but most of the techniques that will be discussed are applicable in both Bing and Yahoo search engines.


Why should we care about optimizing the site for search engines SEO?


In the spring of July of 2014, SEOMoz company conducted a study on the number of clicks that visitors make on the results that appear on the search results pages. They calculated the number of clicks for each result that appears on the search page (the number of clicks on the first result, the number of clicks on the second result, the number of clicks on the second result, the number of clicks on the second result, the number of clicks on the search page). Third clicks….etc) and they calculated the Pagerenk scale for those pages in order to answer a question… Is there an effect on the search result’s ranking (first, second, third….) and between the increase in clicks on it

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