What does the term SEO mean?


SEO is an abbreviation of the English term commonly used these days, Search Engine Optimization, and many Arab e-marketing workers have Arabized the term to be easier for the Arab user to understand, and the most used translation was (configuring websites for search engines).

SEO is one of those marketing tools that have a significant and effective impact in increasing the rate of appearance of website pages on search engines (Google - Bing - Yahoo) and their free, unpaid search results, which has a significant impact on increasing or decreasing the number of visits and visitors to the site e. SEO works to raise the search engines' rating of website pages and increase daily and monthly visit rates to websites by blending the technical skills of writing code with the editorial creativity of article editors published on web pages.


SEO is concerned with many important elements, from phrases and sentences written on website pages to URLs pointing to the same page on various other websites on the Internet. Quite simply, SEO works to ensure that the programming of websites is compatible in a way that helps search engines understand and archive its content. SEO is not only focused on optimizing the site for search engines, but also takes care of site visitors and how the content appears to them easily in browsing and sharing.


In this article, we will discuss some of the questions that may come to your mind regarding the topic of SEO, which is an excerpt from the simplified guide to understanding SEO and preparing sites for search engines issued by the blessed technology company. We advise you to read this simple introduction and then download the guide and read it to learn more and learn more about the subject.

Why do websites need to use SEO techniques?

Search engines (Google - Bing - Yahoo) have become the main source for the influx of website visitors to websites around the world. Even with the strong emergence and spread of social networks, search engines will remain the first source of information search for Internet users around the world, whether your site provides textual or service content or sells products and provides information. Search engines have a unique function that no one can compete with, as it is the highway between the searcher for the information or service and its provider. If your site does not appear on the major search engines - such as Google in particular - within the first page results, then you have wasted hundreds if not thousands of visits to your site.


The keywords or search words that Internet surfers use in search engines have a very high value. Numerous experiences and marketing campaigns of many companies have shown that search engines were one of the main reasons for the success or failure of that company in achieving its marketing goals. Your success in getting direct visits to your website through search engines will provide you with the advertising and profits you need unparalleled in other marketing channels, paid or even free. The expected return on your investment of time and effort in order to make your site more optimized for search engines through SEO outweighs the expected return for other marketing channels according to recent studies.


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