What is SEO? Basics of Search Engine Optimization

 

Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is the process of optimizing the technical organization of a website, the relevance of its content and the popularity of its links in order to make it easier for pages to find user search queries, increase their relevance and popularity and thereby improve their search engine rankings.

Search engines recommend SEO practices that benefit both the user search experience and page rankings by publishing content that meets the user's search needs. This includes the use of relevant keywords in titles, meta descriptions and headings (H1), descriptive URLs that include keywords rather than a list of numbers, schema markup that defines the meaning of the page content, and is considered best SEO practice. Best SEO Practices.

Search engines help people find what they are looking for online. Search engines are a common starting point when people want information, whether it's finding products, finding a restaurant, or booking a vacation. For business owners, search engines provide a valuable opportunity to drive relevant traffic to their website.

Search engine optimization (SEO) is the process of directing a website to higher positions on search engine results pages (SERPs) to attract more traffic. Typically, the goal is to rank on the first page of Google search results for the search queries that are most relevant to your target audience. In short, SEO is as much about understanding the wants and needs of your audience as it is about the technical side of building your website.

You must improve the SEO on your site by hiring search engine optimization companies in egypt so that people know you and increase the number of visitors to your site

Here are some basic principles:

How Search Engines Work

Search engines provide results for any search query entered by a user. To do this, they research and "understand" the vast network of websites that make up the Internet. Search engines use complex algorithms that determine which results to display for each search query.

Why SEO professionals look to Google

For many people, the term "search engine" is synonymous with Google, which accounts for about 92% of the global search engine market Since Google is the dominant search engine, SEO usually revolves around what works best for Google How Google works and it's helpful to have a clear understanding of why that is.

How Google makes money

Google profits from people trusting and appreciating its search services. It does this by providing useful search results.

Google also offers businesses the opportunity to pay for ads at the top of search results pages. The term "ads" describes these ads; Google makes money when searchers click on these pay-per-click (PPC) ads. Specifically, you will see these ads for more common queries.

These search results are virtually indistinguishable from other search results, except for a small caption. This, of course, is intentional. This is because many users click on these search results without realizing that they are ads.

This is exactly what Google is counting on. Of the $182.5 billion that Google will generate in 2020, advertising revenue accounts for more than 80 percent of it. In other words, while the search function remains the company's flagship product, it relies on the advertising business.

Anatomy of a search result

SERPs consist of paid and "organic" search results, with organic results not generating revenue for Google. Instead, Google produces organic results based on relevance and site quality rankings. Depending on the type of search query, Google also includes different elements in the SERPs, such as maps, images and videos.

The amount of advertising in the SERPs depends on what the user was searching for. For example, if you type the word "shoes" into a search engine, you will find that a significant portion of the top search results are ads. In fact, you'll probably have to scroll down the page to find the first organic result.

Such queries usually produce a large number of ads, since the searcher is most likely trying to buy shoes online.

On the other hand, a search like "Atlanta Falcons" will yield different results. This search is mostly related to a professional American soccer team with that name, so the first results are related to it. However, it's still not a clear-cut question. News articles, knowledge graphs, and homepages. These three types of search results show that Google is not quite sure of the intent of the search, providing a quick route to learn about the team, read the latest news, or go to the website.Because there is no intent to buy behind this query, advertisers will not try to bid on this keyword, and AdWords results will not be received.

However, changing the query to "Atlanta Falcons hat" sends a signal to Google that there is buying potential, and the SERP results change, showing more sponsored results.

Role of SEO.

The goal of SEO is to improve rankings in organic search results; there are various methods to optimize AdWords results, purchases and local results.

While it may seem like a lot of competing elements taking up SERPs space are crowding out organic listings, SEO can still be a very powerful and useful initiative.

Given that Google processes billions of search queries every day, organic search results are a very large piece of the pie. It takes some upfront and ongoing investment to secure and maintain organic rankings, but every click that directs traffic to your site is completely free.