Why Social Media Is Important for Business Marketing

 


Let's start with the simple fact that your business needs social media.

It doesn't matter if you're a small local store or a large national company. Social media isn't just a trend. It's an integral part of your business' marketing strategy.


But it's not enough alone to drive business growth. social media marketing companies in egypt platforms can help you connect with customers, raise awareness of your brand and increase leads and sales. But you have to start with a consistent approach and a solid content marketing strategy.


Brief conclusions.


Social media is an effective way to engage new audiences with engaging content.

Social engagement helps build trust and credibility as well as demonstrate brand personality.

Engaging content delivered through social media requires a solid plan.


More than three billion people use social media each month, and the number of users and engagement on major platforms continues to grow.


You may not know that you're ready to put your company's social media in order right now. You don't need to know mind-blowing words or have a magical number of followers. You can start right now and enjoy the process.


Social media offers tremendous potential for businesses because consumers are used to going to a website every day and seeing information about the company. However, it is also an ever-changing space that can be very noisy and crowded, which creates significant problems for businesses.


That's why Clutch, a B2B survey and evaluation company, partnered with marketing firm Smart Insights to survey 344 social media marketers around the world to understand the current state of social media marketing, its value, most compelling content, common challenges and social media resources that companies invest in.

The results?

Fifty-two percent of social media marketers believe that social media has a positive impact on their company's revenue and sales.


Fifty-two percent of social media marketers believe that social media has a positive impact on their company's revenue and sales.


  • The five most valuable social media platforms:

    • Facebook (89 percent)

    • LinkedIn (83 percent)

    • YouTube (81 percent)

    • Twitter (80 percent)

    • Instagram (56 percent)

  • Nearly 80 percent of companies share mostly original content on social media.

  • The most important metrics for companies are engagement (36 percent) and conversion rates (35 percent).

  • Social media is more valuable to B2C (58 percent) than B2B companies (46 percent).

  • The biggest challenges with social media are:

    • Not having enough human and financial resources (26 percent)

    • Lacking a formal strategy (24 percent)

    • Building a community of followers and influencers (24 percent)

1. Get Attention and Build Awareness


If they don't know about your business, they can't become your customers. Social media can increase your visibility among potential customers and reach a large number of people with little time or effort. And because creating a business profile on major social media sites is free, you have nothing to lose.


The fact is that content on social media attracts attention.


However, on Facebook, Twitter, Instagram and other social media platforms, it's easy to find yourself overwhelmed by the buzz of businesses trying to promote their brand. How can companies create relevant content in such a crowded space?


2. Communicate Authority

Customers are becoming more savvy and picky about the companies they support. These customers will quickly search and browse your website and social media before making a decision.


In doing so, will they find an empty storefront or a rich source of information? Creating a robust profile and updating it frequently with relevant content will increase your brand credibility and create a positive first impression on social media, showing that your business is trustworthy, knowledgeable and accessible.


Look for ways to demonstrate your competence as a thought leader in your industry, such as writing articles about your area of expertise or talking about your company's mission. By showing what your business offers and what you value, you can establish trust with potential customers.

3. Show Authenticity

Customers aren't interested in companies that publish dry, corporate social media posts.


Instead, let your brand personality shine through in everything you share on social media. What does your brand voice look like? How does it reflect your essence? Brands need to be polite and empathetic to their audience, but it's even more important to find your voice and make your position clear.


Practice expressing your tone correctly, whether it's casual and fun or formal and friendly. Be who you are, not who you think you should be. Followers want to see the real person behind your social profile. Show them that image.

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