Social media and its impact on marketing strategies

Today, it is witnessing a unique technological boom, as social networking sites have become one of the most important marketing avenues that companies and commercial establishments resort to. It provided them with the opportunity to spread and quickly communicate with potential customers smoothly, and this is due to the fact that the number of users of these sites of all age groups is constantly and continuously increasing, which urged any owner of an institution or company to think about exploiting these huge gatherings in an attempt to deliver his product or services to them and this Making social media marketing services a successful marketing tool.

social media agency in egypt can be a great way to help you connect with your customers, sell your products and interact better, but a quick process from the idea that you just have to be on those networks there. Only if you do. Here are the steps you can take to successfully create an effective social media marketing plan.

The relationship between marketing and social media

The relationship between customers and the brand has completely changed at the present time and significantly, and this is thanks to the influence of social networking sites, as it has built a solid communication bridge between major brands and potential consumers.

This made the major owners of companies and businesses well aware of its importance and impact on the success of their business, which leads to the continuation of their success and sales, so they seized the opportunity to create a commercial entity for them on social networking sites such as Twitter, Facebook.

Now companies can create strategies after analyzing and understanding consumers’ needs and whether they like or dislike their products through social media.

This prompted companies to give the highest priority to consumer participation in digital marketing, by creating hashtag campaigns and opinion polls about their products and services, and this is entirely in the interest of the company.

Companies are working on creating attractive audio-visual content that promotes their brands. There are also some companies that hold competitions and ask participants to suggest or share content or some ideas that can motivate the potential customer to make a purchase decision.

Successful idea of ​​investing in social media marketing

Today, online marketers realize the importance of social media marketing and its role in the success of their business, as there are huge numbers of consumers who use social channels as the primary means to reach the services and products they desire.

A huge percentage of companies use social platforms to reach their marketing goals, while corporate retailers have been able to double the percentage of revenue after they were able to market their business in the mobile market, which supports the value of marketing on social networking sites.

Marketers consider consumers’ opinions to be trustworthy, so they are interested in knowing them first, so we find most brands, especially successful ones, have a page on social networks in order to expand the marketing horizons of their brand smoothly among social media users.